PaR – Mercedes Benz

Client: Daimler AG / Mercedes Benz
This is my new collaboration with the Daimler/Mercedez Benz personal training team. Within this project, I have been engaged to create 3 animations under the topics “Community”, “Learning Journey” and “Storytelling”.
I started the project with design and development of the Storyboards, using different daily life scenes as a visual metaphors of the client’s scripts. After the Storyboards and animatics were finalized, I coordinated a team of specialists to produce the animations. The final result included a mix of charather and 2D animations, and some 3D sceneries in order to recreate the 3 different scripts.
Indeed within this collaboration I have been covering different roles in the elaboration of this project: direction and team coordination, Storyboard elaboration, motion graphics and C4D/AE design and composition.

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